Toyota Financial Services
Self-service enconomy meets vehicle ownership
Overview
Nine month effort to define and build a consumer ride/share experience and dealer reporting tool.
Services
Research
Product Design
Product Strategy
My Role
Program Owner
Product Strategist
Design Leadership
KPMG—
2017
Nine month effort to define and build a consumer ride/share experience and dealer reporting tool.
Services
Research
Product Design
Product Strategy
My Role
Program Owner
Product Strategist
Design Leadership
KPMG—
2017
We helped Toyoya identify ways to deepen customer engagement and loyalty with their financial services products. Focused on loan and leaseholders—Ride/Share harmonizes concepts from the self-service economy, fractional ownership, and big data to increase customer value, interaction, and quality of service across the manufacturer/dealer relationship.
Strategy
Redefining the ownership journey for the 21st century
Self-service ride solutions such as Uber, Car2Go, Zip, and others have had a dramatic impact on the perception of value consumers have of car ownership. They want flexibility when it comes to lease and loan options. And want the newest cars. Both are in contrast to the way large auto manufactures have classically marketed their vehicles.
Embracing the market change, our team, in collaboration with Toyota Finacial Services defined a concept and strategy that mixed the sharing economy with lease and loan payment options.
Our focus was to define an engagement strategy that reflected how people want to engage with automobile ownership in the 21st century.
Customer engagement
The affinity approach
Today, car and lease owners do not want to pay into a vehicle they don't use. By utilizing the vehicle at downtimes for use in the ride pool, owners can create passive income from their car or pay off their lease/loan more quickly.
