Work   /   Profile   /   Method






Insight, evidence, craft and exploration.















Program methodology


Orienting teams to deliver great products and services requires a delivery methodology that is both clear and flexible. I have deep experiences utilizing process methods such as HCD, Lean, Design Thinking, and Agile. All of which have their merits. None are turn-key for design teams that need to be effective and efficient. I tend to rely on a modified process, based on HCD and Design Thinking focused on defining ‘areas of value’ for both users and the business.









Value


Insight Driven
Combining user research, business goals, and stakeholder alignment provides deep insights from both the inside and outside perspectives.
User Centric
Empathy and ideation are the core tenents of HCD. Layering in Lean value drivers and instrumentation makes findings dimensional.
Systematically Tested
Validating hypotheses through experiments and evidence-based research produces exceptional outcomes.
Integrated Design 
Design and Design Thinking are foundational elements in every step of the process. Ensuring user-centricity and business alignment.











On Leadership


I genuinely value the responsibility of being a leader. Honoring the trust people have in me and working to fulfill their choice and their voice. I am driven to build environments of safety, connectedness, and a shared purpose. In doing so, I strive for three things:

  • Being honest and transparent—removing any degree of bullshit that impedes a feeling of connection.  
  • Showing care that makes people feel listened to and empowered.
  • Solving hard problems and situations together.










Team building


Overcommunicate expectations
I look to set expectations and reinforce them often. Providing a clear picture of what needs to get done and how to do it.
Be vulnerable
It’s ok not to know something or be unsure. By soliciting and allowing others to help or answer we build connections.

Diversity of thought
I drive teams to be consensus-driven, value debate and encourage a ‘tell me more’ attitude without falling into group think.
Balance experience levels
Successful teams are made of people with composite levels of experience. Offering each teammate the ability to grow and learn at a scale relevant to their progress and skill level.
Set a high, attainable bar
Look to challenge teams to a difficult purpose. Work with them to define a path and method. Shift and pivot to optimize.
Focus on what matters 
Define a shared vision of what team means, and challenge the team to live and breath it.