La Tour Bakehouse
Crafting a brand and voice for an iconic, storied bakery.
Overview
Branding, product and, packaging design for Hawai‘i’s largest bakery.
Services
Branding
Product Design
Product Strategy
Packaging
My Role
Product Design
Design Leadership
Humanhand—
2010—2015
Branding, product and, packaging design for Hawai‘i’s largest bakery.
Services
Branding
Product Design
Product Strategy
Packaging
My Role
Product Design
Design Leadership
Humanhand—
2010—2015
I worked closely with the La Tour Bakehouse for many years on a variety of identify, web and packaging solutions. Most noteably on the rebranding of their bakery.
Branding
Rebranding Hawai‘i’s largest bakery.
In 2013, I worked with the team at La Tour Bakehouse (formally Ba-Le Bakery) to create a new brand and design system for the bakery. Borrrowing from the families Vietnamese history, the rich tradition of French baking, and the bakery’s values of quality ingredients and time-honored methods I crafted a mark that would honor the history of the bakery while feeling contemporary and fresh.
