Concept

Integrating patient care, family-wellness and efficient business to drive deeper compassion.

Based on findings gathered during onsite visits, interviews with caregivers, the team identified six persona types and six service journeys that fed an opportunity matrix of service enhancements and net new product concepts that could improve the quality of care given to patients, their families and the caregiving team.

Areas of opportunity

Services delivery enhancement
Mobile-first for digital tools
Simplied onboarding and marketing
Reducing service design friction points
Integrated relationship tools in to Pre+Onboarding

New product / feature areas
Post passing communication tools
Integrating medication ordering
Integrated reporting tools in to caregiving tools
Commuication tools for close+extended family
Crisis notifications to caregiver
Location check-in to reduce billing amounts